In the current VUCA (Volatility, Uncertainty, Complexity and Ambiguity) scenario, corporations need to look at different ways of thinking and problem-solving. They need to be able to visualize unfolding scenarios and possibilities. However, are executives equipped to do this? The answer, sadly, is no. The existing mindset is that of analytical thinking rather than possibility-oriented thinking. Analytical thinking is based on breaking down an issue into smaller, manageable parts. This works for solving small operational problems but fails where one has to think holistically and be able to see the inter-linkages between various parameters.

So what happens when there is no relevant data available for decision-making? What does the manager rely on? How does she/he formulate strategy? This is where the open-ended, exploratory, deeply human-centric, imaginative approach of a designer (Tim Brown – June 2008) comes into the picture and proves to be of immense help. By training, a designer brings in all these traits in her/his problem-solving approach, which businesses should look at very seriously. The model of doing business today has to be looked at in a completely different perspective and that is where innovation is needed. Innovation is user-driven and not technology-driven. Design Thinking as an approach seems to provide some answers.

How does one make innovation happen? Can it be made to happen on a consistent basis???…
For the past decade and a half, there has been a worldwide debate about whether a designer’s approach is the most conducive to innovative thinking. Many academics and industry practitioners have begun to advocate design thinking as an approach with the highest probability of making innovation happen.

At Potentials and Possibilities, we offer different training modules for companies keen on infusing a Design Thinking Mindset among their decision makers and enhancing the ‘Innovation Quotient’ of the entire organisation –

Training programs for company executives

Organisation-wide initiatives

Listed Engagements

The purpose of all the below listed engagements has been to ‘Enhance the Creativity and Innovation Quotient of the Organization’



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