This is an interesting one,
Here’s trait # 11
Encouraging eco-friendly behavior: By giving an eco-friendly angle to their operations, many companies have ensured a loyal consumer base.
Peddler’s Creamery, is a Los Angeles-based company. Customers Churn their own ice cream using a bicycle. One goes into a café and orders an ice cream and can ride a stationary bicycle to spin the ice cream. People visit the place out of sheer curiosity and get hooked.
Teracycle, recycles packaging and products made out of non-recyclable products and converts them into affordable and usable ones.