There are many New Product Development (commonly referred to as NPD) frameworks. Some focus on manufacturing and production, some on the process to be followed, some on marketing and perception….
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Let’s delve deeper in to this ‘User first technology later’ conundrum discussed in the last chapter with another case. This one is right out of DK’s crystal ball. Somewhere in...
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User first, Technology Later After having discussed about Last-mile user Connect, it is a good time to delve deeper into understanding the user. In most companies, most of the time,...
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The Beginning Where does the journey of an Innovation begin? Many say, it begins with a problem? But where does a problem originate from? A problem arises when there exists...
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What does it take to succeed in business? A great product? A great service? An untapped, niche market? If you have any of these, there’s a high likelihood of business...
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MenuCreate BreakthroughsVisualize the FutureEntrepreneureship EvangelistEnhance CreativitySpiritual Innovator Let us begin with a small exercise. Tell me what comes to your mind when I say, “Close your eyes and conjure up...
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MenuCreate BreakthroughsVisualize the FutureEntrepreneureship EvangelistEnhance CreativitySpiritual Innovator A few days back, a friend sent me a link to a Ted talk by Martin Danoesastro This lovely talk helped crystallize multiple...
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MenuCreate BreakthroughsVisualize the FutureEntrepreneureship EvangelistEnhance CreativitySpiritual Innovator In the services sector, more often than not, executives define innovation as ‘Using Technology to enhance efficiencies of processes’. I feel they should...
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Menu If you ever asked any senior management member, “Do you want your organization to create breakthrough products and services?”, you would always hear a loud affirmative. When quizzed further,...
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Menu Every organization wants to beat competition consistently. Well, that’s a no-brainer. So what’s the big deal? However, in the emerging scenario, beating competition is not going to be enough....
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