Technology is driving change at a hitherto unseen pace in almost every industry sector. VUCA (Volatility, Uncertainty, Complexity & Ambiguity) is going to be the norm rather than an exception. Along with the businesses, the business as well as social interactions are changing dramatically.
International Conference on Human-Computer Interaction – INTERACT 2017
There are numerous research methodologies which designers resort to, in the Discovery/Research phase of design. In this phase, a UX designer acquires a plethora of insights from users, their surroundings, the stakeholders. But the million dollar question is how many of these insights get translated into actual designs?While the designer tries to assimilate these insights, there is no framework to define these insights into design goals, categorise them, prioritise them and use them as a guideline to render them into designs.