Explore the Logic, not magic, behind Innovation

When you think Innovation, you think a spurt of genius.

Innovation & creativity are treated as magical “Eureka” moments which are available to only a select few individuals.
But this is far from the truth...

So How does one become Innovative?

The answer is simple: Relentless User Focus
Through Relentless user focus one can create “Unique” offerings that solve customer problems like never before. Isn’t this innovation?
Here’s a few examples of how businesses used some of the exact principles I’ve underlined in my book to Make Innovation Happen

It’s Logical!: Innovating Profitable Business Models

…is a compilation of cases/examples from the entrepreneurial and consulting experience of the protagonist, DK
DK is a unique individual who explores and interprets the world around him through his own lenses.
The stories in this book are real life stories of what happened in some situations while in some others the client did not have the risk appetite for disruption and therefore didn’t go with the solution provided. 
These stories will reveal how business model innovation can be logically achieved with the right focus and commitment to finding solutions to business problems

After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative.

Dhargalkar propounds a path that unfolds like the layers of a simple onion peel, deeper, yet deeper, till, at the core we encounter the jewel of human connectivity. Empathy. Vasudhaiva Kutumbakam”.

Amish TripathiDiplomat, Columnist and author of bestsellers in the ‘The Immortals of Meluha’

This book is a must read for all entrepreneurs and intrapreneurs. The case studies chosen are very relatable and insightful that bring out the nuances of Business Model Innovation. Provides a clear, non-jargonistic and applicable roadmap for creating breakthroughs.”

Dr. Abhay JereChief Innovation Officer (CIO) | Innovation Cell | Ministry of HRD, Govt. of India

“Dr. Kaustubh provides a practical guide to innovation”

Dr. Vijay GovindarajanCoxe Distinguished Professor at Tuck at Dartmouth and NYT and WSJ Best Selling Author

Test Your Innovation Quotient Now!

About Dr. Kaustubh Dhargalkar

Dr. Kaustubh Dhargalkar

Entrepreneur-turned-academician, Innovation evangelist and Startup mentor

He holds a PhD in corporate innovation and design thinking. Currently, Kaustubh works with large corporates (HP, Daimler India, Citibank, Mahindra Group, Capgemini, Honeywell, Eaton, etc.) on ‘how to enhance the innovation quotient’. He trains executives in design thinking and breakthrough concept creation. His views on innovation and strategy are sought by publications such as Knowledge@Wharton, Springer, Engineering & Technology (E&T) Europe, etc.

It's time to Outimagine!

Available now on: Amazon.com, Amazon.in, Flipkart.com, Stealadeal.sagepub.com @ Rs. 434 (Paperback)/ Rs.259 (Kindle)