Companies must create new products and constantly upgrade their existing products. However, not many are equipped to do so. So what’s the starting point for the process of New Product Development or Upgradation of existing products? Is it benchmarking with competitors? or Is it it better to start from a blank canvas? Dr. Kaustubh has tried to answer the same in his recently published paper titled, “A universal new product development and upgradation framework” in the “Journal Of Innovation and Entrepreneurship” (Springer Publications)
To delve deeper, click http://link.springer.com/article/10.1186/s13731-016-0055-7
