Why is it that some organizations consistently outsmart & outperform their competitors?
What is it that makes them come up with what consumers just seem to lap up?
Do they do something special …… consistently?
How can anything special be done consistently ? That’s an oxymoron!
These organizations seem to have the pulse of the market at all times.
They always seem to be in a position to anticipate trends and create offerings (products as well as services) to service them. How is the big question?
A not very state-of-the-art field of study, Memetics seems to be catching the fancy of some organizations who wish to get into the mindscape of the consumer before any competitor gets to know about what’s going on in there.